Our Approach

Ogilvy PR Health’s approach to developing strategic communications campaigns is to understand our clients business, the environment in which they operate and the challenges they face.  We take a 360 degree and fully integrated approach to each brief that is innovative and creative and accesses all communication channels including: PR; marketing;  advertising; medical education;  digital and market research; and meets our clients business and communication objectives.

Our trusted relationships with stakeholders including healthcare professionals, key opinion leaders, and government and patient advocacy groups provide us with insights that help develop the most effective communications campaigns and to provide opportunities to influence decision makers and consumers.

We recognise the importance of protecting our clients’ corporate reputations when developing our approach to a campaign and we understand the pressures clients face from increased industry regulations and the expanding media and communication channels available today.

Ogilvy PR Health has access to the patented and award winning “Brand Shield” corporate reputation management tool which we utilise to anticipate and manage threats to our client’s corporate reputation or specific brands.  Our approach to issues management also includes assessing and managing the risks from traditional and online media channels.

Traditional medical and consumer media, as well as digital media strategies are the core of each strategic communications campaign.  We leverage the diverse multimedia channels available to drive the share of voice in the market and achieve commercial and communications outcomes for our clients.

Part of our 360 digital influence service is to create comprehensive social media-based digital strategy for clients who want to engage customers or constituents in direct conversation. While our digital influence programs are customised for each client there are four key elements to each digital influence strategy: listening; planning; engagement and measurement.

Ogilvy PR Health’s approach is passionate, innovative, creative and results driven.  We aim to demonstrate value and return on investment on all our communications campaigns.