Blogging represents one of the biggest challenges to health communications. On the one hand it represents an opportunity to allow people, particularly patients, an online voice for the journey and the condition they are living with.

On the other hand it has the potential to misrepresent, distort and provide inaccurate insights into treatments and services.

Companies which fail to acknowledge the importance of new media in healthcare communications are missing out on accessing wider networks for information. At Ogilvy PR Health we endeavour to utilise new media opportunities that will safeguard our clients from potential risks and threats posed to their products and services.

Over the coming weeks we will be establishing a web blog that contains opinion and insights into the type of information that will shape communication campaigns into the future.